“Reactivation campaigns” are a way of re-engaging older leads that once expressed an interest in your company, but have since fallen off or you were never able to make contact with them after they originally became a lead. Not every lead will be ready right then and there to buy from you when they opt-in or apply on your website, however creating reactivation campaigns through email and SMS marketing campaigns allows you to warm up old, cold leads. We created a Black Friday email blast to re-engage current and old clients to generate $43,724 within 5 days without using any ad spend.
