We're Black Paw.
And we live by three simple rules: get shit done, spread love, and implement quickly.

Here’s the deal.

Black Paw was founded on the idea that every business needs a CMO-level expert to lead their digital marketing efforts. We create and customize data-driven, results-focused solutions to help launch, scale, and invigorate businesses of all sizes in the fitness & wellness industries.

We’re shifting the agency paradigm by prioritizing our client’s success ahead of our own. Our month-to-month contracts mean you get only what you need, when you need it. It’s that simple.

Why Black Paw?

— We’re more affordable than hiring an in-house marketing team.
— We’re personable. You aren’t just another account to us, you’re treated like family.
— We only take on clients we know we can help (we’d feel like shit if we didn’t)
— We don’t believe in trapping you. Our contracts are month to month so you only get what you need when you need it.
— Your success is ours. Our late nights and long hours are for your success and peace of mind. We are here for you.

Meet the Founders.

Christina McMasters

I like to think I’ve always been an entrepreneur at heart — a determined go-getter, a visionary, very goal oriented. I remember always enjoying the idea that I could have anything I wanted as long as I worked hard and provided value. At 5 years old I remember selling random items from around the house to my family members and they’d support by “purchasing” the items I’d sell them… even though the items were often times already theirs. Makes me laugh thinking about it, I love my family.

Fast forward to after graduating high school, I thought my future would be in Forensics and I entertained the fantasy of one day being in the FBI, however; when you know the right path to go down, you know.. Within my first semester in college, I dropped out to launch Black Paw with my partner, Filippo, who I’ve now known for over 17 years. It’s been one huge learning experience and I’m grateful that I get to wake up and love doing what I do. I know they say money can’t buy happiness, but I’ve seen client’s personalities and lives transform when we help grow their businesses, and that is the biggest satisfaction to me.

When I’m not growing my client’s companies or my own, you can find me doing yoga, enjoying the outdoors, constantly reading mindset/personal development books, listening to old-school hip-hop or Tom Petty, or just being completely lazy, binge-watching movies.

Greatness is a process, and I hope I get to be part of yours someday!

Filippo Morici

I moved to the US when I was 8 years old from Sicily, Italy. Ever since I can remember, I was always thinking of the new innovative idea or invention to solve an inconvenience. I also liked engineering and creating something that I envisioned in my mind, and because of this, I was always fascinated with architecture and thought that was where I’d end up.

However, after a few semesters of college I found myself more interested in business. My family being business owners, I thought rather than going to school to learn business, I’d immerse myself and learn from first-hand experience by working with them at their restaurant. If being a restaurant manager taught me anything, it was patience, always being in the mindset of “how can I serve others,” and to always have our client’s priorities first.

In 2016, Christina and I started Black Paw. We fell in love with the idea that we could help others achieve a better life while also providing a better future for ourselves. I’ve always had that inner desire to help people, and I envision one day in the future I’ll be able to do it on a much larger scale.

When I’m not working, you’ll find me outside, reading, hanging out with my two best friends Christina and Meeko (my German Shepherd), traveling, playing soccer, at the beach, or eating gelato. I hope to one day get to meet you and work together!

You look better with us.

Have your ideal clients filling up your business on autopilot.