A team of creatives & analyzers..


Knowledge and implementation are two key factors—alone they mean nothing. We strategize ideas and put them into action, creating powerful campaigns.

The first step to any successful marketing campaign is to understand the clients’ goals, and then it’s the innovation of ideas and strategies needed to fulfill. Who is your audience? What content best resonates with them? Our team of marketers and creatives research all of the key components to create a powerful marketing campaign. Meaning, we know the science and art of what will trigger your audience to convert.

We offer a variety of services, from a “Done for You” approach to consulting you on the how and strategies to get the results you want. While the foundation of marketing is almost always the same for any business, the strategies to achieve different goals will require different approaches which would be discussed during a free consultation call. 

Design & Craft

Graphic & Content Creation
Website Design


Social Media


Visual Design
Brand Strategy
Process & Exploration


Research & Brainstorming
Social Media, Media Buying, & Google

Who We Are

Black Paw was founded in 2016 by two millennials, Christina McMasters and Filippo Morici.

Black Paw is a digital marketing agency with a passionate team of creatives and analyzers driven to growing brands through marketing, branding, design, and consulting. Social media is a constant never ending cycle of new strategies and needing to stay up to date with the latest tech and trends, that’s what we focus on bringing to our clients.
We’re a tell it like it is, no bullshit, independent agency that loves working with fresh brands. We’re a small, yet fast-growing digital marketing agency based in Richmond, Virginia that was founded in 2016 by two millenials, Christina McMasters & Filippo Morici.

“The new website that Black Paw built for Monica Virga Cosmetics has redefined our business resulting in an overall 50% increase in both product and service sales. Specifically, the way they were able to showcase uniquely Monica's diverse portfolio while also communicating the quality of her products has helped educate consumers. Black Paw has elevated Monica Virga Cosmetics to a level that matches our products and services.“

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Nathan Hall Co-Founder of Monica Virga Cosmetics

“Christina and Filippo were fantastic to work with. They were professional, fast, and produced an excellent website for my new business. Not only were they great in the beginning phase, but Christina is so great about responding to questions as my website continues to evolve!“

Matthew Ferramosca Owner of Richmond Advanced K9