We bring innovative ideas and powerful campaigns.


Knowledge and implementation are two key factors—alone they mean nothing. We strategize ideas and put them into action.

The first step to any successful marketing campaign is to understand the clients’ goals, and then it’s the innovation of ideas and strategies needed to fulfill. Who is your audience? What content best resonates with them? Our team of marketers and creatives research all of the key components to create a powerful marketing campaign. Meaning, we know the science and art of what will trigger your audience to convert.

Design & Craft

Graphic Design
Website Design


Reputation Management
Social Media Management
Website Management


Visual Design
Brand Strategy
Process & Exploration


Research & Brainstorming
Opportunity Analysis
Social Media, Media Buying, & Adwords

Our Mission

Black Paw was founded in 2016 by two millennials, Christina McMasters and Filippo Morici.

Black Paw Marketing is a small, yet fast-growing digital marketing agency based in Richmond, Virginia and we believe in the power of innovative ideas. The definiton of modern-day marketing is any activity that gets and keeps customers, which is different from the traditional thoughts that marketing is specific to just advertising and sales. Marketing now extends to influence customer service and what’s required for a company to continue creating and innovating both an advantage and a benefit for the consumer. 

“What can I do today to provide my clients with a greater advantage or benefit, to get them closer to the ultimate result they desire and deserve?”

This is a question best answered with a collaboration of both powerful marketing and innovation. The marketing is what’s on the front lines of what’s working, what’s not and what’s needed, while the innovating is on the inside, providing consistent ideas and possible solutions.

No matter the industry, device, objective or technology platform, we’re driven to growing brands with the balance of powerful campaigns and innovative ideas.

“The new website that Black Paw built for Monica Virga Cosmetics has redefined our business resulting in an overall 50% increase in both product and service sales. Specifically, the way they were able to showcase uniquely Monica's diverse portfolio while also communicating the quality of her products has helped educate consumers. Black Paw has elevated Monica Virga Cosmetics to a level that matches our products and services.“

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Nathan Hall Co-Founder of Monica Virga Cosmetics

“Christina and Filippo were fantastic to work with. They were professional, fast, and produced an excellent website for my new business. Not only were they great in the beginning phase, but Christina is so great about responding to questions as my website continues to evolve!“

Matthew Ferramosca Owner of Richmond Advanced K9