A balance of designers, analysts, creators, and strategizers



We elevate brands with a balance of marketing and media management. A balance of science and art. 

Knowledge and implementation are two key factors—alone they mean nothing. We strategize ideas and put them into action.

The first step to any successful marketing campaign is to understand the clients’ goals, and then it’s the balance of ideas and strategies needed to fulfill. Who is your audience? What content best resonates with them? Our team of marketers and creatives research all of the key components to create an aggressive marketing campaign. Meaning, we know the science and art of what will trigger your audience to convert.

Design & Craft

Graphic Design
Website Design


Reputation Management
Increase Online Presence
Website Management


Visual Design
Brand Strategy
Process & Exploration


Research & Brainstorming
Opportunity Analysis
Social Media & Media Buying

Our Mission

Black Paw was founded in 2016 by two millennials, Christina McMasters and Filippo Morici.

Black Paw Marketing is a small, yet fast-growing digital marketing agency based in Richmond, Virginia. We believe marketing is like riding a bicycle, to keep your balance you must keep moving. Marketing is ever-changing, meaning our team is always moving and researching new strategies, approaches, trends; anything than can keep our clients from falling behind because without balance, you will fall.

No matter the industry, device, objective or technology platform, we’re driven to elevating brands with the balance of art and science, design and research, left and right brain approaches.

“The new website that Black Paw built for Monica Virga Cosmetics has redefined our business resulting in an overall 50% increase in both product and service sales. Specifically, the way they were able to showcase uniquely Monica's diverse portfolio while also communicating the quality of her products has helped educate consumers. Black Paw has elevated Monica Virga Cosmetics to a level that matches our products and services.“

Nathan Hall Co-Founder of Monica Virga Cosmetics

“Christina and Filippo were fantastic to work with. They were professional, fast, and produced an excellent website for my new business. Not only were they great in the beginning phase, but Christina is so great about responding to questions as my website continues to evolve!“

Matthew Ferramosca Owner of Richmond Advanced K9