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40% Increase in Contact Rate With Leads

40% Increase in Contact Rate With Leads

40% Increase in Contact Rate With Leads 1024 681 Black Paw

Context

We’re always speaking to different business owners to understand what’s working so well for them, and we began to notice a pattern with the most successful owners as well as our most successful clients. The ones growing significantly each month were the businesses that made their follow up process and getting to their leads instantly, a priority.

Have you heard the new statistic that recently came out? Science shows that humans now have less attention span than a goldfish, meaning that we are easily distracted. The sooner you can help your leads get all questions answered, form a relationship, and get them into the doors, the more people you will start closing as clients. Period.

Understanding the Algorithm

Immediately once a social media user has turned into a lead and submitted their info on your site from an ad, Facebook now considers that user as someone who’s in market for the service they opted in for. With that being said, the algorithm will start feeding that user ads from other competing companies as long as they fit their targeting demographic.

With that in mind, making contact with the lead instantly upon them opting them allows you to form a relationship with that lead and increases your chances of closing them as a client before they begin seeing other competitor’s ads and offers.

We realize getting to leads instantly can be difficult for smaller businesses or teams to commit to, but we knew it was crucial for business’s growth. This is exactly why we now offer our lead management tool to automate 90% of the sales process and increase contact rates with your leads. If you ever feel like you only ever talk to or get a small percentage of your leads into the doors, this helps dramatically. If you have a dedicated team ready to call leads at any moment, we 100% recommend making that a priority. If you don’t have that dedicated team yet, let’s get your sales process automated and set up for success!